Resources

Useful thinking for people figuring out what to build.

Practical guides on validating ideas, shaping products and navigating the early stages of building a startup.

I have a startup idea. What do I do next?

A practical guide to going from an idea in your head to an evidence-backed decision about whether it's worth pursuing.

Learn how to test the problem, customer, market and opportunity before investing significant time or money.

The difference between prototypes, MVPs and full products — and when you actually need each.

What drives software development costs and why the most important work often happens before development begins.

Five questions that help separate an interesting idea from an opportunity worth pursuing.

When you need one, when you don't and the alternatives available to non-technical founders.

Book a free 30-minute strategy session and we’ll help you work out what’s worth building.